For the second year running, travellers from around the globe who took part in this year's Lonely Planet "Travellers' Pulse'' survey have voted Australia as their number one getaway.
More than 33,000 people from 170 countries took part in the survey, answering questions about travel behaviour and motivations.
They were also asked to rate their favourite country, with 10 per cent of those surveyed preferring Australia above all others.
Australia was most popular among British and American travellers, and was even rated the best country by Aussies themselves.
Italy came in second with 6.3 per cent of the votes, followed by Thailand with 5.7 per cent.
Travellers in every age group also rated Australia as their first or second choice for their next holiday.
The independent survey was commissioned in March by several companies including Australia's own travel guidebook company, Lonely Planet.
Lonely Planet's survey analysts said Australia most likely took the top spots because of its "iconic nature'' and "its placement as a long haul English speaking sunshine destination for UK and US respondents''.
Tourism Australia chairman Tim Fischer said the survey results may indicate that the controversial "Where The Bloody Hell Are You?'' campaign is starting to see results.
"While it's still early days for our global campaign ... we are starting to see the indications that the campaign is resonating with our global target audience of experience seekers,'' Mr Fischer said.
"This result highlights that Australia delivers the types of experiences that travellers are seeking - from the iconic nature and wildlife to the city lifestyle, and the friendliness of our people.''
The survey showed that travellers from all countries were increasingly shunning Indonesia in the aftermath of the Bali bombings, with Thailand soaking up the majority of these potential Bali visitors.
The survey also revealed short breaks are becoming increasingly popular amongst Australian travellers, with 12.3 per cent ranking cosmopolitan Melbourne as their number one choice.
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Below is a list of available tours in Australia
- 3 Days AYRES ROACK & THE OLGAS
From $599
Alice Springs, Ayers Rock - 4 Days AYRES ROCK & KINGS CANYON
From $845
Ayers Rock, Kings Canyon, Alice Springs - 4 Days Kakadu National Park
From $675
Darwin, Kakadu - 4 Days KAKADU NATIONAL PARK
From $640
Darwin, Kakadu - 4 Days Alice Springs & Ayres Rock
From $765
Alice Springs, Ayers Rock - 5 Days Melbourne Mini Stay
From $665
Melbourne - 5 Days SYDNEY & BLUE MOUNTAINS
From $665
Sydney, Blue Mountains - 5 Days MELBOURNE MINI STAY
From $635
Melbourne - 5 Days SYDNEY & HUNTER VALLEY
From $665
Sydney - 5 Days TASMANIA MINI STAY
From $1235
Tasmania - 5 Days TOP END NATIONAL PARK
From $775
Darwin, Kakadu, Litchfield National Park - 5 Days SYDNEY MINI STAY
From $650
Sydney - 5 Days ASMANIA MINI STAY
From $1175
Tasmania - 5 Days ADELAIDE & KANGAROO ISLAND
From $835
Adelaide, Kangaroo Island - 5 Days CAIRNS MINI STAY
From $725
Cairns - 7 Days RAINFOREST & REEF
From $1465
Port Douglas, Great Barrier Reef, Daintree, Cape Tribulation, Cairns, Dunk Island, Kuranda - 8 Days WEST COAST WILDERNESS
From $1899
Hobart, Russell Falls, Strahan, Gordon River, Cradle Mountain, Stanley, Launceston, Tasmania - 8 Days CONTRASTS OF AUSTRALIA
From $1660
Melbourne, Cairns, Great Barrier Reef, Sydney - 9 Days TROPICAL GETAWAY
From $1150
Cairns, Kuranda, Great Barrier Reef, Atherton Tablelands - 10 Days SYDNEY CAIRNS & BARRIER REEF
From $999
Sydney, Blue Mountains, Great Barrier Reef, Cairns - 11 Days Australian Express
From $2225
Sydney, Canberra, Beechworth, Melbourne - 12 Days DISCOVER AUSTRALIA
From $2425
Sydney, Alice Springs, Ayers Rock, The Olgas, Great Barrier Reef, Cairns - 15 Days WONDERS OF AUSTRALIA
From $2780
Sydney, Adelaide, The Ghan, Alice Springs, Ayers Rock, The Olgas, Cairns - 15 Days HIGHLIGHTS OF AUSTRALIA
From $3165
Melbourne, Alice Springs, Ayers Rock,The Olgas, Cairns, Great Barrier Reef, Sydney - 16 Days GREAT AUSTRALIAN ADVENTURE
From $3925
Melbourne, Ayers Rock, Alice Springs, Darwin, Kakadu, Port Douglas, Great Baffier Reer, Sydney - 16 Days SOUTH COAST & CENTRE SPECTACUL
From $3075
Melbourne, Warrnambool, Kangaroo Island, Adelaide, Alice Springs, Ayers Rock, Sydney - 18 Days ONTRASTS OF AUSTRALIA & NZ
From $3685
Auckland, Rotorua, Christchurch, Franz Josef, Queenstown, Milford Sound, Melbourne, Cairns, Great Barrier Reef, Sydney - 18 Days TROP RAINFOREST & BARRIER REEF
From $3899
Sydney, Coffs Harbour, Gold Coast, Fraser Island, Rockhampton, Hamilton Island, Townsville, Port Douglas, Great Barrier Reef, Cairns - 21 Days EST OF AUSTRALIA
From $3225
Melbourne, Adelaide, Kangaroo Island, Ayers Rock, The Olgas, Kings Canyon, Alice Springs, Darwin, Kakadu, Cairns, Great Barrier Reef, Sydney - 23 Days HIGHLIGHTS OF AUSTRALIA & NZ
From $5115
Melbourne, Alice Springs, Ayers Rock, The Olgas, Cairns, Great Barrier Reef, Sydney, Auckland, Rotorua, Christchurch, Franz Josef, Queenstown, Milford Sound - 24 Days THE GREAT AUSTRALIAN EXPLORER
From $5025
Sydney, Griffith, Adelaide, Wilpena Pound, Port Augusta, Coober Pedy, Ayers Rock, Kings Canyon, Alice Springs, Tennant Creek, Katherine, Kakadu, Darwin, Cairns, Great Barrier Reef - 26 Days GREAT AUSTRALIAN & NZ ADVENTURE
From $5950
Auckland, Rotorua, Christchurch, Franz Josef, Queenstown, Melbourne, Ayers Rock, Alice Springs, Darwin, Kakadu, Port Douglas, Great Barrier Reef, Sydney
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